Market Research Analyst and Marketing Specialist

Average Salary
Degree Requirements
Bachelor's Degree

Market research analysts are facts-first people. Using data from the research they gather, they can make or break the case for any cause—such as food security and public health. With their ability to create compelling arguments and presentations, they strategize for a more sustainable, efficient future, every day.

Also known as: Business Development Specialist, Client Service and Consulting Manager, Demographic Analyst, Market Analyst, Market Research Consultant, Market Researcher, Marketing Research Coordinator
Learning Strategies
Social Perceptiveness
Systems Analysis
Systems Evaluation
Analyze consumer and industry trends
Create and execute surveys
Perform various methods of research
Prepare reports of findings, including presenting information visually
Create recommendations based on research
Develop business and market strategies
Forecast and track marketing and sales trends
Meet Dylan
Marketing Consultant
"To be good at a marketing analytics role, I think you need to be a little bit of a people person even though it sounds contrary to popular belief, right? But a lot of what we do in analytics is asking the right questions. You need to meet with the stakeholders, meet with people that have the problem to make sure you're getting the right questions so that you have the right answers."
B.S. Accounting, MBA Finance

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