From healthcare, to retail, to non-profits and the government–every business sector collects data in an effort to better reach, understand and serve consumers. Business analytics degrees provide an understanding of the technologies and methods used by organizations to analyze data and extrapolate valuable consumer insights. Graduates can look forward to careers helping businesses to make informed decisions in areas of marketing, product development, policy and planning.
From healthcare, to retail, to non-profits and the government–every business sector collects data in an effort to better reach, understand and serve consumers. Business analytics degrees provide an understanding of the technologies and methods used by organizations to analyze data and extrapolate valuable consumer insights. Graduates can look forward to careers helping businesses to make informed decisions in areas of marketing, product development, policy and planning.
(BS/Minor) - Digital marketing programs concentrate specifically on reaching consumers through online based technologies – websites, social media platforms, mobile devices and more. Students will study both consumer behaviors, online mediums and methods ways can increase brand awareness, consumer engagement and sales. Graduates can look forward to careers in online advertising, social media marketing, project management, analysis and/or consulting.
(BS/Minor) - Marketing studies focus on the art and science of deciphering buying and selling behaviors. This knowledge is then translated into the creation, optimization and promotion of products/services. Students will study the ways in which consumer behavior, targeting, trends, promotions and technology can be used to increase brand awareness, engagement and sales.
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