Overview
Key Responsibilities:
- Identify and assess marketing needs across counties, developing strategic plans and resources aimed at encouraging membership growth and increasing engagement.
- Serve as the main point of contact for county event marketing requests, offering guidance and solutions to county leaders.
- Develop and distribute marketing toolkits (“event-in-a-box”) for key programs such as Ag Day, county fairs, rural road safety campaigns, and Ag in the Classroom/Book of the Year, making it easier for counties to effectively promote INFB and agriculture.
- Advise county leaders on brand alignment and advertising best practices, and review proposed county advertising campaigns as requested.
- Design a variety of county meeting materials including postcards, emails, banners, surveys, flyers, stickers, and social media graphics.
- Create and distribute a monthly e-newsletter with relevant and timely organizational updates.
- Support the marketing team on special projects and assist with State Fair initiatives as directed.
- Perform other job duties as assigned.
Required Qualifications:
- Bachelor’s degree in communications, marketing, public relations, or a related field.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Demonstrated proofreading and editing abilities.
- Proven ability to work both independently and as part of a team.
- Strong skills in graphic design (portfolio samples may be requested).
- Proficiency in photography and videography.
- Working knowledge of social media platforms and their use for promotion and engagement.
- Familiarity with Indiana Farm Bureau’s mission, structure, and program offerings (or willingness to learn).
- Willingness and ability to travel throughout the state of Indiana on a monthly basis for INFB events, county Farm Bureau events, county fairs, and related activities.
Preferred Qualifications:
- 1-3 years of experience in a professional office setting, ideally in a marketing role.
- Experience or familiarity with the agriculture industry, nonprofits, or membership organizations.
- Strong problem-solving skills and a proactive approach.
- Ability to build relationships and collaborate across teams.
