Marketing Manager

Average Salary
Degree Requirements
Bachelor's Degree

Plan, direct or coordinate marketing policies and programs, such as identifying strategies to promote products or services along with developing strategies on pricing. The end goal of a marketing manager is to identify potential customers and increase the demand for their product or service over competitors.

Also known as: Account Supervisor, Brand Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Product Manager
Active Learning
Active Listening
Complex Problem Solving
Critical Thinking
Decision Making
Learning Strategies
Personnel Management
Operations Analysis
Reading Comprehension
Service Orientation
Social Perceptiveness
Systems Analysis
Systems Evaluation
Time Management
Identify, develop or evaluate marketing strategy
Coordinate marketing activities or policies to promote products or services
Consult with product development personnel on product specifications, such as design, color or packaging
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines or services
Negotiate contracts with vendors or distributors to manage product distribution
Coordinate or participate in promotional activities or trade shows
Initiate market research studies or analyze their findings
Conduct economic or commercial surveys to identify potential markets for products or services
Recommend modifications to products, packaging, production processes or other characteristics to improve the environmental soundness or sustainability of products
Advise business or other groups on local, national or international factors affecting the buying or selling of products or services

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Degree Pathways that can lead to this career

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