Plan, direct or coordinate marketing policies and programs, such as identifying strategies to promote products or services along with developing strategies on pricing. The end goal of a marketing manager is to identify potential customers and increase the demand for their product or service over competitors.
Market research analysts are facts-first people. Using data from the research they gather, they can make or break the case for any cause—such as food security and public health. With their ability to create compelling arguments and presentations, they strategize for a more sustainable, efficient future, every day.
Mechanical engineers are true mathematical thinkers. They combine their knowledge of engineering, physics and math to create functional and efficient mechanical systems. From design to installation, maintenance and repair—these engineers keep the systems that operate our world running smoothly.
From beautiful rainbows to disastrous hurricanes, weather is a powerful force that greatly affects agriculture. Extreme weather conditions can negatively affect crop yield, increase the threat of pests and diseases and livestock production. By studying the earth’s atmosphere and predicting weather patterns, meteorologists help farmers and ranchers to understand, plan, and predict impactful conditions.
No detail is too small for a microbiologist; they’re experts on microorganisms like bacteria, fungi and algae. But they don’t stop at the nitty gritty—they take their knowledge of these microscopic creatures to see the bigger picture. With this greater understanding, microbiologists can change the world.
Ever wondered how DNA was discovered? That was the work of a molecular and cellular biologist! These scientists study cells’ interaction and their diverse functionality to discover what fuels and sustains life. Their research is applied across many areas—including genetically engineering new crops, applying DNA-based technology for animal breeding, addressing environmental health and so much more.
You are what you eat, and it’s a nutritionist’s job to ensure that the food consumed by people has a positive impact on health, growth and wellbeing. Working in the agbioscience sector, they may evaluate the nutritional value of feed, make observations to better understand eating habits, or adjust nutrients in products.
Centuries ago, ears of corn were less than an inch long and only produced about ten hard kernels that tasted like dry, raw potatoes. The corn we grow and eat today is 100 times larger, with about 800 sweet and juicy kernels. The evolution from a tiny, tasteless crop to a flavorful food staple is the work of plant geneticists. By selectively breeding crops based on desirable qualities – such as yield, flavor, size and nutrient value – plant geneticists improve and create new varieties of crops and plants.
Plant pathologists evaluate plant species from both a micro and macro level to determine pathogens affecting the life and production of the plant. This career is vital for the innovation of plant growth and production practices that protect individual plants and are environmental safe and effective.
Precision agriculture technicians use technology to be more precise and controlled when it comes to agriculture. From GPS to satellite, their perspective is key to creating better food—and more of it. Thanks to their tech-savviness, crop and livestock production becomes a more sustainable practice.
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