{"id":1659,"date":"2026-06-19T17:10:32","date_gmt":"2026-06-19T17:10:32","guid":{"rendered":"https:\/\/myfieldatlas.com\/jobs\/?post_type=job_listing&#038;p=1659"},"modified":"2026-06-19T17:10:32","modified_gmt":"2026-06-19T17:10:32","slug":"marketing-manager-health-wellness","status":"publish","type":"job_listing","link":"https:\/\/myfieldatlas.com\/jobs\/job\/marketing-manager-health-wellness\/","title":{"rendered":"Marketing Manager, Health &#038; Wellness"},"content":{"rendered":"<p>The Marketing Manager, Health &amp; Wellness will be responsible for developing and executing healthcare professional (HCP) and patient engagement programs that drive branded recommendations and product adoption across the Splenda Health &amp; Wellness portfolio, and potentially other Heartland Food Products Group brands. Our focus is centered on delivering value and gaining adoption among people managing chronic disease states, including diabetes and obesity.<\/p>\n<p>This role will lead integrated engagement initiatives designed to educate healthcare professionals and patients on the benefits of our products through scientific evidence, educational content, digital engagement, and relationship-building programs. Responsibilities include HCP promotions, patient education initiatives, CRM strategy and execution, conference and webinar programs, and digital platform implementation.<\/p>\n<p>The Marketing Manager will execute key marketing initiatives, measure program effectiveness, and identify opportunities to optimize engagement and business results. This position requires a motivated health and wellness marketer focused on driving business growth and collaborating effectively with internal and external partners.<\/p>\n<p>The Marketing Manager reports to the Senior Director of Health &amp; Wellness Marketing and partners closely with external agencies, Brand Marketing, and other cross-functional teams.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Example Focus Areas<\/strong><\/p>\n<ul type=\"disc\">\n<li>Lead execution of the Splenda Health &amp; Wellness marketing campaign, including HCP promotions and HCP and patient lead nurturing programs.<\/li>\n<li>Direct agency implementation of CRM platforms, customer segmentation, marketing automation, and engagement journeys.<\/li>\n<li>Guide development of patient education content and resources that drive brand adoption.<\/li>\n<li>Plan and execute webinars, conferences, speaker programs, and educational initiatives leveraging scientific studies and branded content.<\/li>\n<li>Build and manage relationships with select HCP Key Opinion Leaders (KOLs) to implement select initiatives.<\/li>\n<li>Define KPIs, monitor performance, develop reporting dashboards, and recommend optimizations.<\/li>\n<li>Partner with internal and external teams to maintain HCP digital platforms, consumer health and wellness web content, and website content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Desired Skills &amp; Required Experience<\/strong><\/p>\n<ul type=\"disc\">\n<li>Bachelor&#8217;s degree in Marketing, Business, Health Sciences, or a related field.<\/li>\n<li>3-5+ years of marketing experience in healthcare, wellness, nutrition, pharmaceutical, medical device, or CPG industries.<\/li>\n<li>Experience developing and executing HCP engagement, patient education, professional marketing, or healthcare communications programs.<\/li>\n<li>Experience with HCP segmentation, list acquisition, lead generation, and CRM programs.<\/li>\n<li>Ability to translate scientific research and clinical evidence into compelling educational content.<\/li>\n<li>Experience managing webinars, conferences, speaker programs, or related events.<\/li>\n<li>Strong analytical, project management, and communication skills.<\/li>\n<li>Collaborative attitude with the ability to work effectively across internal and external partners.<\/li>\n<li>Self-motivated with a high degree of accountability, organization, and attention to detail.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Additional Information<\/strong><\/p>\n<ul type=\"disc\">\n<li>Position is 100% in-office at Heartland Corporate Headquarters in Carmel, IN.<\/li>\n<li>Business travel is required for health and wellness meetings, HCP events, and select company meetings.<\/li>\n<\/ul>\n","protected":false},"author":11,"featured_media":0,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","_promoted":"","_company_name":"Heartland Food Products Group","_company_website":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"job-categories":[7,33],"job-types":[2],"job_listing_tag":[9],"class_list":["post-1659","job_listing","type-job_listing","status-publish","hentry","job_listing_category-business-administration","job_listing_category-marketing-advertising","job_listing_type-full-time","job_listing_tag-early-career","job-type-full-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Manager, Health &amp; Wellness - Field Atlas Job Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myfieldatlas.com\/jobs\/job\/marketing-manager-health-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Manager, Health &amp; Wellness - Field Atlas Job Board\" \/>\n<meta property=\"og:description\" content=\"The Marketing Manager, Health &amp; Wellness will be responsible for developing and executing healthcare professional (HCP) and patient engagement programs that drive branded recommendations and product adoption across the Splenda Health &amp; Wellness portfolio, and potentially other Heartland Food Products Group brands. 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